All these days for our company website we are using Google Analytics' Universal Analytics property for tracking and analyzing the data.
Since Google Analytics GA4 has lot of improved and new tracking/ options - we would like to migrate to GA4 analytics. If I create a new GA4 analytics property , then form the day of creating and injection into my code, GA4 tracking will happen.
But we want to analyze the existing data tracked in Universal Analytics, in the new GA4 property. Is that even possible ?
Can we migrate/ import the data or something similar, so that the data collected under Universal Analytics is not lost and can be viewed/ analyzed in the new GA4 property ?