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It's a local restaurant and I need it to narrow down to city-only search results.

So instead of targeting keywords like "best Asian restaurants" Do I need to use keyword + target city like "best asian restaurants in wellington" like this every time?

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  • "Do I need to use keyword + target city like "best asian restaurants in wellington" like this every time?" - Are you speaking about keywords that you use in your content? You sound like adding target keywords in an ad campaign... Please can you add clarity? – Kannan Jun 14 at 17:12
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The question is what audience you'll target?

As you'll try to advertise a restaurant, that is bounded to one particular place in the world, so of course, geographical targeting is very important for you.

You haven't mentioned what exactly and where you try to do SEO efforts. But check out Google My Bussiness (Formely "Goole Places for Business") https://www.google.com/business/

this is how you can get your Restaurant on Google maps (Apple Maps in USA as important well). And it should be no surprise, that for restaurants people do look up on google maps via their phones most of the time... Hope this helps for the start. Good luck.;)

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