2

Here is the recent timeline of keyword ranking of my site

On 12th May , my site was ranked number one on 1500 keywords
On 20th May , it ranked number one on 1900 keywords. Rank upgraded.
On 2nd June, it ranked number one on 800 keywords. Rank downgraded

Not sure what is happening here and how should I get RCA of it. Looks like google has started rolling out google core web vitals changes after 20th may , can it be because of that ?

Also are core web vitals changes are only related to site performance or other factors also like E-A-T/Content quantity and quality etc ?

Improve this question
1

1 Answer 1

Reset to default
0

Based on what I can find on Google docs and Twitter handle, Google is set to start including page experience signals in the ranking algorithm beginning mid-June.

Ref: https://developers.google.com/search/blog/2020/11/timing-for-page-experience

We'll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won't play its full role as part of those systems until the end of August. You can think of it as if you're adding a flavoring to a food you're preparing. Rather than add the flavor all at once into the mix, we'll be slowly adding it all over this time period.

However, there was a recent core update that got completed by May 18. Below is an update by one of the official handles of Google.

Ref: https://twitter.com/searchliaison/status/1257397733217968136

Based on the above two references, I am assuming that the core web vitals update is yet to start. Even if the update starts, the effects are going to be felt gradually.

Improve this answer
4
  • Does recent core web vitals changes are only related to site three vitals (CLS/LCP/FID )or other factors also like E-A-T/Content quantity and quality etc ? Also you said ` Google is set to start including page experience signals in the ranking algorithm beginning mid-June` I believe google earlier also using some performance/experience signals(i believe 6 web vitals CLS/LCP/FCP/SI/TTI/TBT ) in ranking but now it has define core vitals out of them and changed their weightage ?
    – emilly
    Jun 6, 2021 at 6:30
  • There has been a core update quite recently on June 2 as well - twitter.com/searchliaison. These updates happen multiple times a year and are often are related to content quality/authority signals. From what I understand, page experience update is going to be a gradual one starting mid-June and culminating in August. Regarding signals, I am not entirely sure of the weightage changes if any. But I certainly believe that the three signals CLS/LCP/FID are very important from Google's pov today...
    – Kannan
    Jun 6, 2021 at 7:23
  • Moreover, many signals are related, For example, FID depends upon TTI and TBT. If you want to optimize for FID you want to optimize for TTI and TBT as well. And I believe the three signals are important in a real-world scenario. For example, FID can't be measured without users interacting with a web page.
    – Kannan
    Jun 6, 2021 at 7:24
  • The above observations are my understanding based on the limited information from official sources. I don't hesitate in saying I may be wrong by varying degrees in some way or the other. And I would certainly appreciate if someone corrects me if I missed something.
    – Kannan
    Jun 6, 2021 at 7:28

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.