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What's the best position for a Facebook Like button, at the top of the page, or at the end of the text/content/module?

Which position has more visibility and is more effective?

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I would say next to your headline because if it's catchy people would like to share it instantly. I agree you may want to go down the route of user testing.

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Why not do some A/B Testing and see where it works best for you? You can use Google Analytics and Website Optimizer to do this for free.

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The best position is on your Facebook page, not your website. Those Facebook like icons slow down your page load time too much to be worth it. Information Architects put out a great article about this.

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  • Nice argument, +1. But I am one of those guys that are too lazy to copy&paste the url in my timeline, so I feel that the buttons must remain Jan 31 '13 at 15:41

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