What do I have?
A category page with multiple product cards such as below.
The (highlighted in blue) thumbnail, title and a sticker on the top right are all clickable, and all lead to the same product page.
What do I want?
A (Behaviour Flow?) report that would show me a breakdown of how many people clicked which part of the product card.
The above is just an example. I can take a pie chart (of the second step), or a bar chart, as long as it maintains how the flows split and then reunite.
What have I found?
- Most of the funnel setups are exclusively one-way, meaning the selection narrows down on every step. So I can have a funnel of either Card → Thumbnail → Product or Card → Title → Product, but not both, together on the same chart.
- I got the advice to look into the Behavior Flow report on Google Analytics, and it seems close, but not exactly the tool for the job, unless I got it all wrong, in which case please advise in which direction do I research it further
- When I Google search for google analytics funnel alternatives, it misunderstands me, and shows the results for Google Analytics alternatives
- When I Google search for google analytics funnel with "split", it thinks I'm looking for a split test, which I'm not because split test implies showing different variants to different audiences, while my variants are presented simultaneously
So instead of a split test, I'm looking for a way to report on the variants presented at the same time. Is this possible with Google Analytics?
(I'm also open to Matomo/Piwik and Yandex.Metrika.)