How much does Google penalize search rankings if one takes their blog from WordPress/Square/Webflow/Hugo/etc to another platform - while keeping the same article text body and keeping the same article URLs?

  • You say "keeping the same URLs" - does that include the domain name? Is all you are doing is changing the server/hosting/platform or will the domain/host name change?
    – Trebor
    Apr 23, 2021 at 14:41
  • yes to both. Keeping the same domain name/URL and only changing server/hosting/platform.
    – worbel
    Apr 24, 2021 at 4:22

2 Answers 2


Google doesn't care about the serverside engine only indirectly it affects your resulting page. And this you can check via: https://developers.google.com/speed/pagespeed/insights/

Indirectly all of them have an effect on the final page. But with every of these, you can get good SEO. None of them is particularly bad - you should probably care about a particular template and set of modules pluggins you use on them


Looking into the Google guidelines I was not able to find anything closely related to your concerns. The only thing that popped up was the duplicate content and possibly content scraping issues that you may face and from where you may trigger a penalty if and only if you are not careful and planning to keep both website up.

However there are legitimate reasons why you may want to move the content across and if you do that follow these recommended steps assuming you want to change hostname but keeping blog posts paths or urls the same. If you want to only change the hosting or CMS platform using the same hostname follow the move with no URL changes instructions.

If you want to keep both websites up use a technique called content syndication following Google duplicate content guidelines here (see “syndicate carefully” advise)

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