About custom domain on Google sites, let's assume that we have this configuration :

  • Default domain: https://sites.google.com/view/example-com
  • Custom domain: http://example.com

After publication and setup of the custom domain, both work.

My question is: While both work when people search content on my website, which domain is shown by google (SEO) results, Default or Custom domain?

  • In general there are ways of making one or the other show up in search engines. You can use meta tags or redirects to make ti happen. However Google sites doesn't give you any control over those elements, so you are at the mercy of how they handle it. I'm not sure how they do so. Mar 12 at 11:24

I could notice that Google Sites adds a <link rel="canonical" href="http://example.com/…" /> tag to all pages of a Google Sites website when a custom domain is attached to it.
After the setting of the custom domain, some time is needed for it to become effectively canonical.

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