I have a website and a mobile app (Android and iOS). Say the user visits our website
https://example.com/app-xy, clicks on a link to the Play Store, and downloads the app from there. Then inside the app, the user makes a purchase. Is it possible to track this user all the way from website visit to purchase?
I know it's possible via User ID, but for that it seems the user has to create an account on the website (and we don't want that).
I guess what I want is similar to Cross Domain Tracking only the tracking is between mobile browser and mobile app.