GitLab/GitHub pages are excellent ways to host static (or SPA) application especially because the code and deployment resides in the same place.

However, does the use of GitLab/GitHub pages instead of dedicated web hosting system has any impact on SEO and the ranking of the hosted site (with custom domain)?

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    Github pages is a web hosting system. I'm not sure what you mean by "dedicated." Do you mean a company that specializes in web hosting? – Stephen Ostermiller Feb 22 at 22:50
  • Yes exactly. By "dedicated", I mean the companies that offer web-hosting solution – Anand Feb 23 at 8:56

Interesting question, because we are indeed seeing more Github results seeping into SERP's.

While Github and Gitlab aren't exactly SEO-focused (no amazing SEO tool suite), as they were not originally meant for websites that rank highly, if you write titles and copy that are well-phrased and answer the searchers' intent, you will rank.

For instance, try Googling "supplychain object standard" - an AdTech standard for bid requests and transparency in the supply chain thereof. While a relatively niche concept, it is a big deal in the AdTech world. Here is the SERP result:

Supplychain Object Standard

The Github page ranks third. The first two are from IAB, which is a heavy hitter organization in that corner of the industry and can be very hard to outrank.

A quick search does bring up SEO functionality for Github Pages and Jekyll, but it looks to be pretty basic and manual. Which, with great content, might be all you need.

In short, I would not choose this option if you want to SEO-engineer the heck out of your site, but if that's not the primary concern, by all means.

  • Thank you for the detailed reply. If I understood correctly, SEO effectiveness is the combination of website (content + optimisations included in the front-end) and hosting provider. Unless the need of the site is not "The best SEO optimised website", using GitLab Pages should be fine. – Anand Feb 23 at 22:43
  • Hi @Anand, the hosting provider has some bearing on SEO, particularly when it comes to site speed or SEO plugins they can offer. In this case, the provider is focused on project-based websites as opposed to, say, e-commerce. That's why Jekyll is the preferred blogging solution as opposed to say, WordPress or Drupal. But yes, if intricate SEO is not the main concern, and you don't mind more hands-on management of these aspects, it should suffice. – Henry Visotski Feb 23 at 22:53

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