Is it smart to trade links with competitors in the same profession? In my particular case that of relationship therapists? Does it matter whether those competitors come from the same city and / or region?
I can imagine that a link swap with a competitor from a region far from yours could negatively affect your position in local search results. Link swapping with competitors in the same region on the other hand could also benefit direct competators as to it has no direct and personal advantage anymore.
Who can tell more about this? In my case, the links are on a special page where visitors are most likely not to visit.