Yesterday I realised that my domain won't rank for different version of the same keyword.
Example: example.com ranks #1 for "Keyword" but is beyond rank#100 for "Keywords". Meanwhile competitor.com is ranking #2 for "Keyword" and ranking #1 for "Keywords"
This mostly happens with typos or different use of spacing. But there are also cases of this happening with Plural/Singular. As the domain is having this problem with multiple competitors I assume it's a problem with the website itself.
Things I tried:
- Checking the GSC - There is a minor crawling issue but it seems unrelated.
- Checking the SEO-Software - The data it provided seemed wrong at first, but with clean browser profiles (privatemode, cache/cookies cleaned, new Firefox container) it's provided data is indeed correct.
TL;DR: Multiple cases of "Keyword" I rank #1 "Keywords" yet I don't even rank #100 (page 10). Meanwhile Competitor ranks #2 for "Keyword" and #1 for "Keywords" ..Why?/How to Fix?