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I was wondering the best way to estimate the average number of visits my site gets each month from people who searched for my company name.

I was thinking of getting the total clicks in Google Search Console for terms that include the brand name, and then estimating how many to add in base on the % not provided. Of course GSC would only give me the traffic from Google, so I might just estimate for all other search engines based on the estimate from Google.

Would that be the best way to estimate? Thanks for any insight.

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  • Why are you considering "% not provided" for data from Google Search Console? Search console doesn't use "not provided" as far as I know. "Not provided" is from Google Analytics parsing the referrer strings from search engines. – Stephen Ostermiller Jan 20 at 20:50

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