I have set up GA & GTM to do the following:
- Track when an outgoing link is clicked.
- Track when an outgoing email address is clicked (mailto:)
Google Analytics records this as 2 separate events, for example I go onto page 'Example Page 1' and click 2 outgoing links, and 1 outgoing email address. GA summarizes for Example Page 1: 2 outgoing link clicks (1 unique event) and 1 outgoing email address click (1 unique event) - total 2 unique events. In the above scenario I would like GA to consider my actions as a single event. In other words I want GA to record the number of unique pageviews with EITHER a outgoing link click or email address click.
The overall aim is to be able to say Example Page 1 had 5000 unique page views, with 2000 of these page views including someone clicking either an outbound link or an email address.
Any ideas on how this can be achieved?