I’m pushing custom events into Google Analytics 4 with https://www.googletagmanager.com/gtag/js?id={GID}.

I've checked that my action, category and label variables are generating the strings I need:

window.gtag('event', action, {
    'event_category' : category,
    'event_label' : label

…and my named actions are landing in my Google Analytics reports, but I can't see any reference anywhere to my category or label data.

The last time I did something like this was with ga.js so although I'm not familiar with the latest Analytics reporting UI with regard to events, I am at least familiar with where and how to go hunting for the category and label data.

My category string is a 4 digit integer. My label string is stringified JSON, typically of around 250 to 300 characters, so well within the 500 bytes limit of a label datum.

But I can't see it. Where might I be going wrong?

  • It seems the answer is probably here. Apparently in the GA4 UI, one has to turn on event_category and event_label as explicitly reported custom dimensions. Waiting for results to come back to confirm. Commented Dec 14, 2020 at 9:42


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Browse other questions tagged or ask your own question.