I'm working with a student on a project, The Bifrost Database of Gay Comic Characters, that indexes LGBTQ representation in mainstream American comic books https://bifrostdatabase.com/identity/all/). Our site includes approximately 90 comic book characters who fit various categories of LGBTQ identity. Other forums have blocked my post because referring to various identity facets is somehow a violation of community decency, so I will refer to these categories by color words: red, green, blue, and violet. So, red might refer to the 'l' and green might refer to the 'green.'
We are currently tweaking the pages to improve our position in Google search results by using the free version of the Yoast plugin. We're not hugely obsessed with SEO, but it would be nice to see our site coming up on the first page of results when people are posting relevant queries.
Here's the problem: We suspect that our most common use case is a situation in which a comic book fan or college student is trying to track down examples of positive representation in comic books. For example, someone might be searching for 'red comic characters' or 'green comic characters' rather than searching for a particular red or green comic character.
At first, I thought it would make sense for us to have a few different focus key phrases for different types of characters. So, all of the red characters might use the focus keyphrase 'red comic characters' and all of the green characters might use the focus keyphrase 'green comic characters.'
However, Yoast warns that it's not good to use the keyphrase more than once. Apparently, this will cause our pages to compete with each other.
The logical way to fix this problem would be to have highly unique keyphrases (e.g. "red character in Saga" or "green character in Thor") but this takes us further away from what we view as the most common usage scenario: students/fans trying to track down more general examples of positive representation.