I am thinking about starting up a travel agency website for booking vacation packages specifically in Costa Rica and I am trying to decide on a domain name. Costa Rica has the ccTLD .cr. To quote MOZ:
When a site uses a ccTLD, Google assumes that site (and all the content on it) is specifically relevant to the geographic area targeted by the ccTLD and should appear on SERPs in that area.
And this website:
Your market is located 100% inside the country of the ccTLD that you're considering?
And you'd never need to serve somebody outside that country?
Then sure, a ccTLD should perform fine for you.
In our case, our market customer is not currently located in Costa Rica, however the services rendered are in Costa Rica. The vast majority of our potential clients will be people who are physically searching from other countries, but looking for vacation packages in Costa Rica.
So my question is: If someone is searching for information about a specific country while they are not in that country, does that country's ccTLD get ranked better, worse, or the same as gTLDs?