I have a website that has really good SEO in Portugal.
I use a ccTLD
.pt domain, so it's automatically geotargeted for portuguese audience.
But now I'm expanding the website to Brazil. And I'll use a similar domain name on Brazil's ccTLD
It will basically have the same pages. The content will be very much the same, except for the fact that some of text content will have to change. Given the fact that Brazil and Portugal's Portuguese are not 100% identical, some text/expressions will be different. Also, some pages have lists of products, and the currency will also be different, since Portugal uses Euro € and Brazil uses Real $.
Given these two pages:
Both pages above will have very similar content, as I've described above.
Regarding international SEO, given the fact that I'll be using two different ccTLD's for each country, do I need to add any
hreflang on my sitemaps?
Will I have problem with duplicate content? Or the fact that each page is under a different ccTLD is enough for Google to understand that each page is suited for a different audience and both should be indexed and ranked separately?
I'm asking this because my current plan is to keep both websites 100% independent. Each one will have its own
sitemap with its pages URL's listed. Do I need to "link" them in any way?
NOTE 1: I wouldn't like to use
hreflang if I don't have to, because not all pages will have equivalents on the other language. I mean, I might have a
page-x that exists in my
.com.br domain that does not exist on my
.pt and vice-versa. So I would have to keep track of all that dynamically to build a perfect sitemap.
What should be the correct approach to avoid one site affecting/hurting the other's SEO rankings?
NOTE 2: Don't know if it matters, but it's not exactly the same domain name, although they are similar.