Our goal is set up very simply - track all events with Action = "Complete". When looking at the event numbers for any given time period, they are always a couple units higher than the goal counts. Example: 1,026 Total Events for Action = Complete, and 1,003 Unique Events

1,026 Total Events for Action: Complete, and 1,003 Unique Events

991 Goal completions for the same time period. 991 Goal completions for the same time period

Here is the setup of the goal - it's very simple. Only checks for Action = "Complete" Goal Setup - check for Action = "Complete"

Any explanation for this? Does goal completion determine unique sessions differently?

1 Answer 1


Analytics increments the Unique Events metric by 1 the first time during a session that it receives an event with a unique combination of Category/Action/Label.

A defined goal is track once per visit.

So if you have for example these two events in a session:

- Event 1
category: Form
action: Complete
label: Sign up

- Event 2
category: Form
action: Complete
label: Comment

In Analytics they will be counted as 2 unique events but only 1 goal.

  • Thanks for the answer! So if the same user fills out two different forms in one visit, that means that the goal will be hit once. I think the solution would be here to create more specific goals per form.
    – Aleks
    Nov 11, 2020 at 17:22
  • Yes, but max goals number available in a view are 20. Nov 11, 2020 at 17:54

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.