Am I able to issue a 302 redirect but leave the URL intact?

I want to track accesses to a URL in Google Analytics but just display my home page.

I am doing this on the assumption that Google Analytics tracks the URL in the address bar - is this correct?



google sees URL of www.example.com/landingpage

user sees content from www.example.com (home page)

1 Answer 1


To begin with, a 302 redirect does not do what you want on a functional level. A correct 302 redirect will actually redirect you from www.example.com/landingpage to www.example.com. That means the user will see www.example.com in the address bar and Google will as well.

In order for you to have two URLs with the same content you would need to duplicate the content which is bad from an SEO standpoint for 2 reasons:

  1. Google will see it as duplicate content and possibly mark it as spam or just downgrade it for being duplicate
  2. Both www.example.com/landingpage and www.example.com will compete with each other for the same keywords and SERPs which means you essentially split the SEO value of your pages in half.

In general if you want someone to go to www.example.com/landingpage and see the content on www.example.com you would do a 301 redirect which is a permanent redirect.

The other solution is to use a canonical link tag like this, <link rel='canonical' href='http://www.example.com/' /> on the page, www.example.com/landingpage. This works because it tells Google that the content is duplicate or very similar and which page is the correct page to show when someone searches for terms found on both pages and at the same time lets you use www.example.com/landingpage as a landing page for paid ads for example.

A 302 redirect is generally for temporary redirects or redirects for unspecified reasons. In general Google does not give you any benefit for 302 redirects.

See this, http://en.wikipedia.org/wiki/302_redirect#HTTP_status_codes_3xx for more info on what all redirect types mean.

  • Thanks for feedback. I do not have a page at www.domain.com/landingpage - It is just a line in htaccess which redirects to www.domain.com. The purpose is purely to try and track entry points into website on /landingpage (without actually setting up a landing page) the only reason I used a 302 is to keep the placeholder (we will probably put a page there) and in the meantime - show them something... but track accesses May 2, 2011 at 2:29
  • I do not think that will work the way you want it to. May 2, 2011 at 3:00
  • If you're looking to track traffic from search engines rel='canonical' won't do the trick either since what that does is tell Google not to show example.com/landing in the search results because it's a duplicate of example.com.
    – Joshak
    May 2, 2011 at 12:54
  • 1
    @Joshak - It will work if the landing page had rel='canonical' and the plan is to get people to the landing page through means other than SERPs. May 2, 2011 at 19:38

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