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As a developer, I am quite new in SEO area. I published my website 40 days ago. Before to start this goal, I read and learn much about SEO. I am still learning but actually I can not find so much thing to do more. I researched for keyword curiously that I want to get rank and some of them have low difficulty.

  • Semantic html with all necessary tags/attributes.
  • SSL
  • Speed (pagespeed score like 90)
  • AMP (all paged completely valid even without any warning).
  • Microdata
  • New, unique and qualified content (once or twice a week)
  • Most seo report sites (semrush, seobility, seositecheckup) gives me more than %90.
  • No error or warning on GSC / Bing webmaster / Yandex webmaster
  • Valid sitemap.xml, robots.txt
  • Totally curious title and meta tags.
  • Backlinks (I bought from some freelancers), I disavowed some of my spammy backlinks. Semrush gives the backlink quality %96.
  • Valid redirects for http and non-www versions.
  • Ahrefs gives PR 70+, DR 26+ (increasing)
  • 100% uptime from first publish.
  • Stellar hosting (closest servers), Cloudflare pro plan, no security issue.

These are my checklist and there are other things also I don't remember right now. I am pushing hard actually in my opinion but although I am expecting the rise, my gsc performance graph drops significantly.

gsc

What about my competitors ?

For my aimed keywords, most (really most) of them in first page (event the first one) has not the %70 of my checklist (even SSL) for SEO.

So, what is the point of Google? Why I could not get what I deserve instead of my competitors?

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  • I wouldn't call that a drop. Google was "tasting" your site. It tried it out in better position that it would normally get just to see how it would do. Google does that with most new content. Now that Google's experiment is over, you don't get the bump of your honeymoon period in the search results.
    – Stephen Ostermiller ♦
    Oct 18, 2020 at 11:58
  • You can't expect a 40 day old site to have good rankings for anything at all. It takes a couple years to get there. The biggest thing you need to do is give it time. During that time, grow the reputation of your site.
    – Stephen Ostermiller ♦
    Oct 18, 2020 at 12:00
  • Even if I did most of the things better than my competitors and try to improve all necessary things quickly, do I need to still wait for long time? It is not fair at all. @StephenOstermiller
    – smrtb
    Oct 18, 2020 at 12:10
  • The biggest factor in ranking is site reputation. It takes time to build that. Your competitors have a head start in this regard if they have already had sites online for years. Google measures site reputation mostly through external links. It is possible to expedite that process somewhat by building links. However, it is a risky business and needs to be done with utmost care to avoid Google penalties for spamming. See Is link building a white hat SEO activity?
    – Stephen Ostermiller ♦
    Oct 18, 2020 at 12:26
  • Currently, I am working with some freelancer to increase my backlinks. I can not find much without spend money for my quite new website as you can guess. I know that I did not trust all the domain they'll give backlink to mydomain. My plan is wait to finish all done and start to pick over the toxic ones. So, when I disavow the spammy links and keep the good ones, it is make sense for me? What do you think about it? @StephenOstermiller
    – smrtb
    Oct 18, 2020 at 12:33

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