I'm trying to set up a Google Ads campaign. On step 2 "Set up ad groups" I add keywords to Ad groups with match types:
Then I click "Save and Continue" and on Step 3 my keywords appear changed to:
ipad apps, +ipad +apps
Then I click back to Step 2 and I see the following:
For some reason, my keywords are changed to "broad match". How to prevent this behavior? What do I need to do to turn on Matching Types?