I have a macOS desktop application that I am trying to advertise using a Google Ads Search ad. The application does not work on mobile and it does not work on Windows.
After some research, I have made some bid adjustments and have successfully excluded mobile and tablet devices. Now my ads only show on the desktop.
However, despite stating macOS in the ad, my analytics tell me that I am still getting the majority of clicks (and downloads) coming from Windows desktop users. Is there any way to target only Mac users, i.e. excluding Windows users?