Picture the following existing international website:
https://www.example.com/ https://www.example.be/ https://www.example.be/fr https://www.example.be/nl https://www.example.be/de https://www.example.be/en https://www.example.be/es https://www.example.fr/ https://www.example.fr/fr https://www.example.fr/en
As you can see we have a .com website and ccTLD’s for each country, which is a good SEO practise. So far so good.
Now we are planning the launch of an international E-commerce for all countries, and thus I’m investigating which URL structure is the best approach. There are MANY options to choose from. A few things are important to our business:
- Each country has its own independent shop
- SEO is critical
- Complexity, maintenance, costs
Here’s a list of a few of the options I could think of (for the country Belgium in this example):
https://shop.example.be/fr https://shop.example.be/index.html?lang=fr https://shop.example.com/fr-be https://www.example.com/fr-be/shop https://www.example.com/shop/index.html?lang=fr-be
- Keeping the ccTLD’s is best practise for SEO
- A subdomain is better than a sub directory for the Shop location
- No query strings for languages
- Easily readable for users
Do you agree? Or better to use the .com website to consolidate SEO authority on 1 domain? All comments are very much appreciated!