I would like to see from which area of ​​my web site does the users enter a specific page.

For instance, I have this category page: /Nike-Shoes. There are many places that the users can enter to this page; Header menu, Main page, Parent category, Footer, Site search...

How can I track how many users entered /Nike-Shoes from the header menu, how many of them entered from the site search etc.

Besides this, I also want to track how many of them made a transaction.

So I should be seeing the data like this:

  • /Nike-Shoes > Header menu > 1000 pageviews > 50 transactions

  • /Nike-Shoes > Site search > 1500 pageviews > 70 transactions

As a footnote, I have Enhanced Ecommerce implemented.

  • I don't know about the number of transactions, but have you looked at Behavior->All Pages, choose Landing Page or Previous Page as the secondary dimension? – Trebor Jun 23 '20 at 2:04
  • I can see the previous page the user clicked but I can't see from which part of the page did the user clicked. For example. /Nike-Shoes is linked from both the header menu and main page. If I check the previous page, analytics will tell me the previous page is "main page". But I have no way to know if the users clicked it from header menu or the body of the main page. – TheOptimizer Jun 23 '20 at 7:41
  • I assume that it's impractical to add a querystring or event to identify each of these areas? – Trebor Jun 23 '20 at 15:12

You may try Google Analytics, link here

Under BehaviourBehaviour Flow

You may try Mouseflow, try this

  • This answer is irrelevant to what I asked for. Behavior flow only shows which pages do users click after entering a landing page. You can't see the previous path nor can you see from which location of the page does the user clicks. – TheOptimizer Jun 23 '20 at 7:31
  • @TheOptimizer I already update my answer – Lawraoke Jun 23 '20 at 7:53
  • Thanks I'll try it. – TheOptimizer Jun 23 '20 at 8:45

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