What is the optimal way to set up UTM tracking from Facebook Ads for maximum benefit in Google Analytics in 2020?
Typically you see everyone recommending to set the
cpc (or relevant cases,
cpm), but they don't explain why:
So, my questions are:
Doesn't it make more sense to mark it as
displayinstead, since they're technically display ads?
Or is there something else entirely that you recommend doing for the
utm_mediumURL parameters for FB Ads?
I'm aware that there's always the possibility to set up custom parameters, but that often makes GA accounts non-standard and then doesn't show up in default GA segments and dimensions.