I bought an expired domain, which I found out that it already has backlinks from spiegel.de, t3n.de (german top magazines) and a few more. What would be the wisest way for me to get the maximum SEO benefits for one of my long-standing websites?
I think of two possibilities:
- 301-Redirect the domain to my existing website (niche relevant).
- building a small mini-site with the newly purchased domain to place a backlink to my existing website
How would you assess the situation?