What would it take for Google to recognise live scores of a Sports League and display in search results?

Could not find any relevant documentation. An example from here -

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As far as I know, this is not an algorithmic feature. It doesn't depend on any specific standardized structured data, but instead is added by Google employees behind closed doors from specialized data feeds.

If you think about it, to get live scores Google needs a live feed, the HTTP protocol wouldn't cut it unless they're sending a request every 5 seconds. They probably use a special live protocol behind the scenes, something akin to a socket, where they pipe in the data directly from an official data provider.

To the best of my knowledge, there's no process to "apply" for this with Google. I think it's one of those things where when you get big enough, Google applies to you.

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  • Thanks! I have a specific case that I am working on now. Looking for ways to feed the live scores to Google. Providing any type of data feed is not a problem - how and what of it is kind of a black box. – Johnbabu Koppolu May 18 at 3:58
  • @JohnbabuKoppolu I'm pretty sure it's a manual, employee-driven process on their end, unfortunately. Not something that you can just provide to them. See my edit. – Maximillian Laumeister May 18 at 4:07
  • I can only guess that the downvote is because there is a way to provide live sports scores to Google. Please do share, I would love to be proven wrong. – Maximillian Laumeister May 18 at 18:16

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