The business I work has a fairly long, 4 word name. The domain they've been using is the first letter of the first three words, and then the last word spelled out. For now we'll refer to it as "The Ant Farm Society" or "TAFSociety.com".
I've been SEO'ing their site and doing a good job at it, and I'll probably feel the affects of what I've done in a few weeks. However as of now, they don't show up on the first page of google for "The Ant Farm Society". I recently found out that The-Ant-Farm-Society.com is available. Would it be beneficial or detrimental for me to use that domain? My thoughts were to use a nice design, put around 10 related articles on there, and have it ultimately link to their main site, "TAFSociety.com".
Is it wise to do this? Or should I just focus on bringing up their abbreviated domain name? Your thoughts are greatly appreciated. Thanks!