The problem is my website has abnormally low CTR in all query words including "my own website name" keyword but let me explain using only when people search my website name as an example.
The evidence of abnormally low CTR, what's happening here ?
Assume that my website name is "abcfoobar" with domain name "abcfoobar.com" and I confirm that my site name does not exist anywhere in any dictionary.
When people search "abcfoobar", my site always shows at the first position on google. However, the search console performance shows abnormally low CTR as shown the picture where the correlation between total impression and clicks are totally impossible.
Based on the images below
- the keyword blocked by green pen is the main keyword of my site positioning 3.4, but only 3 clicks out of 971 impressions.
- the keyword blocked by bluepen is "abcfoobar", my website name, positioning at first, but only 5% click which is impossible because the only reason that people will type this keyword is to find my website, similar to why people type "facebook" in google.
- "abcfoobar.com" received only 1/9 CTR which is impossible because the only reason that people will type this keyword is to find my website.
I wonder what are the reasons behind this abnormally low CTR results. My website has 3,000 unique users daily and I'm sure people click more than as of shown in the result. As a newbie here, now I'm not sure if I understand CTR correctly.