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Is there any SEO negative effect if I used the same internal link multiple times in different contexts in the same article.

Ex:

you should configure webmaster to be able to crawl and indexing your site, .... .. ... ... .... ... to do that you should check How to configure google web master

The first and second link is the same URL, is there any issue to do that?

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There is no negative SEO effect of linking multiple times from one page to another. However, there is no positive effect either, so do it only if it makes sense for your users.

In extreme cases, like where the amount of links on a page is over 150 or so, spiders will stop crawling the links on that page. But it seems from your post that you'd have several links to the same article, not hundreds.

If you're concerned about it, you can rel="nofollow" some or most of them. Just remember to leave the most prominent one as a followed link, because you do want to have discoverable pages on related topics.

Think of it this way. A site can link to the same page from the nav, the footer, an aside for whatever reason, and in an article. That's four links on a page, leading to the same endpoint. No harm done, as long as the user benefits.

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  • Thanks for your answer, The first and second link is the same URL for an internal link not an external link so I should do it nofollow! – Mohamed El-Qassas MVP Apr 19 at 18:16
  • Regarding this point f you're concerned about it, you can rel="nofollow" some or most of them. Just remember to leave the most prominent one as a followed link, because you do want to have discoverable pages on related topics. could you please elaborate more on this point! – Mohamed El-Qassas MVP Apr 19 at 18:17
  • Sure, @MohamedEl-QassasMVP. Basically, say you have two links on your page1 to the same page2. You want search engines to follow the link to page2, so they make the connection and crawl the other page. But you don't want them to visit it twice. You would leave the first link as a follow link, and place the nofollow tag on the second link. Crawlers will visit the first link and skip the second. Don't nofollow all of them - leave one for them to follow! – Henry Visotski Apr 19 at 19:02
  • I am sorry I didn't get your point! – Mohamed El-Qassas MVP Apr 19 at 19:08
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    Well, the nofollow thing, I recommended as just one thing you can do. It's not mandatory, if you don't do it for internal links it'll still be fine. But you're correct in your example. For outbound links, only nofollow paid/advertising links or blog comments or links for sites you aren't sure you wanna pass authority to for some reason. For inbound links, not much you can do, it's up to the webmaster of the other website. – Henry Visotski Apr 19 at 20:53

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