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On my current website, can I promote a link for my new website which has completely different content?

For example, I want to add this type of promotion on the front page, profile pages, post pages, and tag pages:

enter image description here

Will Google penalize my current website or not?

3 Answers 3

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Yes, you can promote your own websites on other websites you own. Google would never penalize you for this. In fact, big sites do this all the time when they have a network of sites that go over various categories. For example, thebump.com has this promotion in their footer on all pages and at all times:

enter image description here

This would only become a concern if you started to create what is referred to as a PBN (private blog network). This would be a big network of sites that you own that link to each other in the hopes of improving your backlink profile.

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  • for that link i can use nofollow for google not read like PBN? Commented May 7, 2020 at 6:37
  • Yeah, you can certainly do that to be extra safe.
    – mbrailov
    Commented May 8, 2020 at 7:12
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Why should he do so?

It is a normal behaviour, so there woud be no penalty.

If you want to improve your other website link profile, try these:

  1. get links from domains hosted on IP addresses other it’s own (host them on separate servers if possible)
  2. get links from a textual context
  3. do not link just to homepage
  4. choose a good link text
  5. try link text relevant and similar to linked page’s title and url (slug)
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Google will not penalise your websites since the link is natural and that you are not breaking the official Google Webmaster Guidelines.

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