I have a website (let's call it example.com). It can be accessed as example.com and also as www.example.com. I just added example.com in Google Search Console as property (it appears as example.com, without www).

Question: Should I include also the www.example.com as property?

  • "Adding a property" is typically done in Google Search Console, not in Google Analytics. You also tagged this google-search-console. Is Google Analytics actually involved here at all? Apr 1, 2020 at 16:21
  • @StephenOstermiller - sorry, I fixed that :)
    – Gravity
    Apr 1, 2020 at 16:23

1 Answer 1


With Google Search Console you want to either verify a property at the domain level, which means all url prefix variants like www and http/https are included, or verify all url prefix variants separately.

Serving content on different url prefixes is not advised, pick one and have all the others redirect to it.

With Google Analytics url prefix does not matter. It tracks based on where the tracking code is placed. If it's on all url prefix variants, it tracks all.

However, if you want to link your Google Analytics to the Google Search Console, you can't do it via the domain level (Last I checked). You have to pick one url prefix variant and link to that.

  • Thanks for this very nice and useful answer. What are the implications (if any) of your very last phrase? "You have to pick one url prefix variant and link to that"
    – Gravity
    Apr 2, 2020 at 9:54
  • Nothing major. If you want to see GSC data in GA, you can only select one property and it has to be a url prefix one. I personally don't connect them. I go direct to GSC for data. Apr 3, 2020 at 11:23

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