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I'm building a site where I need to post some news (links) about a specific subject.

I'll gather them around and aggregate them on my site.

The question is:

Can I use their thumbnail to promote their own links?

For example: (from example.com):

enter image description here

Of course this will be pointed to the specific example.com link URL for that post and the Source: example.com will also be displayed.

I'll be getting news from many sites, not just example.com.

Is this legal? Also, how will Googlebot react to this, when it comes to pageranking?

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  • Just found out that http://popurls.com/ does exactly that. So I guess it's not illegal. Feb 28, 2020 at 10:15
  • In short, No. You cannot use another's image without it being transformative.
    – closetnoc
    Feb 28, 2020 at 17:08
  • @closetnoc Those images are often (if not 100% of the time) provided via RSS feeds. Does it make a difference whether you're accessing through the RSS feed or copying the src yourself? (asking this in the context of newspaper websites) Feb 28, 2020 at 17:32
  • RSS feeds, by themselves, do not grant permission, however, there may be permission granted somewhere such as in the AUP (acceptable use policy), license for use, or other mechanism. I would assume that in an RSS feed, depending upon the intent of the feed, that permission could be assumed. For example, is the feed intended for other sites to use to create snippets and links to the originator site? I do not work in this realm, so I may not be of much use. Sorry. I will let others answer. Cheers!!
    – closetnoc
    Feb 28, 2020 at 17:53

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