My company is currently going down as clicks and impressions from Google went literally to zero without any logical reason: As we are a fashion company, we get most of our traffic from image search, shortly before christmas this happened (image search chart):
At the exact same time the web searches went down the same way:
As I'm the tech lead, I can guarantee that there were no massive changes in the frontend code.
- we nearly have 100/100 in Lighthouse Audits
- while Google dies, we get much better clicks from any other search engine. DuckDuckGo, Ecosia and others are keeping me from closing the company right now :/
- we have optimized the pages to every single aspect Google asks for, including webp (with jpg) fallbacks.
Does anybody here have any ideas what the heck is going on ? There is no support at Google we can ask, and the stats are totally useless (as they don't show any info on why or when or how).
I'm very thankful for any info! :)