I will use SEO friendly URL slugs for my website pages.

But I would like to know how far should I go down this road.

My specific question is about whether I should be choosing SEO friendly URL's that might change over time.


From: /blog/top-3-tablets-for-2019

This might need to change to (infact this example would change at least 1 time per year, because of the year change, but the number of products could also change):

To: /blog/top-5-tablets-for-2020


Is it worth the trouble? Because everytime that slug changes, I will need to manually set up a 301 redirect from the OLD to the NEW one. This is so I don't lose page ranking from Google. Otherwise Googlebot will see a 404 from the OLD one and will treat the new URL as a brand new page.

What I could be doing:

/blog/best-tablets // <---- THIS WILL NOT CHANGE

And I'd still be able to update the page title:

From: Top 3 tablets for 2019 To: Top 5 tablets for 2020

So, should I take the trouble of updating the slug (at least once every year), or should I come up with generic slugs that should not change over time. Is there an SEO benefit on taking the more complicated route?

  • So, the plan is to always overwrite the same page with the latest information - the page is not static for very long? I guess that is the nature of your page and the user knows that is the case? You have no desire to create an archive of "Best X for 2020", "Best X for 2019", etc.? Which could have a combined SEO benefit? From a user's perspective, when I bookmark a "Best X for 2019" page I generally expect that information to remain relatively static and it to always show 2019 products. I also like to look at previous years products when looking for a budget purchase. (?) Just my 2c.
    – DocRoot
    Commented Feb 12, 2020 at 23:14

1 Answer 1


You are correct - these "generic" slugs you mentioned are called "evergreen" URLs and you should use them - in your case, something like:


Adding the year to the URL can make it a bit clearer to the visitor but I would say that is redundant in most cases (and not necessary for SEO).

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