Hi I am always confusing while searching for keyword structure on Google ads. Recently I saw an article which is telling completely about Match Type Silo. For each Keyword create 3 different Ad groups like BMM Phrase and Exact. But then I noticed the artle date was quite old like 2011. I would like to know whehter this Match Type Silo is still effective or not. Please help me in this regard at the earlient would be more appreciable.

Thanks and Regards

Match Type Silo

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