Hi I am always confusing while searching for keyword structure on Google ads. Recently I saw an article which is telling completely about Match Type Silo. For each Keyword create 3 different Ad groups like BMM Phrase and Exact. But then I noticed the artle date was quite old like 2011. I would like to know whehter this Match Type Silo is still effective or not. Please help me in this regard at the earlient would be more appreciable.
Thanks and Regards