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In Google Analytics, whenever we log a page_view event it will also log the "Medium" and the "Source" for that page view.

For example, if a user came through Organic search from Google, you would see a page view with the following Medium and Source:

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QUESTION

But what if after the first page viewed, the user clicks on an internal link from your website to see another page.

What would it consider as Medium and Source for this next page_view event that was generated by clicking on a link of your own website?

Does it also count as a page view "Organic from Google" since you've landed on the site from Google at first? Or does Analytics logs as something else?

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GA uses last non-direct click attribution method. By default your own domain should be on the GA Property's Referral Exclusion List, so as to not overwrite the originating source/medium.

So, taking that into account, all pageviews etc for the current session should be attributed to Organic/google, unless something like custom utm campaign tagging is being used on internal links (which they should not be).

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  • I was expecting that, but wasn't sure. I was thinking that with this behavior I would lose the information of which page (i.e: which pageview hit) the user first landed when coming from Google, since all pageviews on that session would have Google as source. But I guess that that information (for the first page of the session) is kept as "Entrance", right? Thanks you!
    – cbdeveloper
    Jan 29, 2020 at 11:49
  • Landing pages, however yes also Entrances. Only real difference is that Landing Page is a dimension and session based, Entrances is a metric and hit based, which will show differences if trying to combine the two different scopes.
    – Bronwyn V
    Jan 29, 2020 at 19:12

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