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A client has a really long hyphenated domain. I can't do anything about this. Although we are looking at new domains too, if that is a better solution.

Need a friendly URL for marketing, for printing on cards and leaflets. The target audience is over 50. A friendly URL will make it easier for them to get to the website.

What are the implications for a friendly URL that redirects to the website? Can it hurt SEO?

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The only way it would hurt SEO is if the new domain had previously been registered and used in an abusive or black hat manner. Just registering a new domain, with no history, and 301 redirecting it will be fine. (But do make sure all the redirects are 301s - permanent - to ensure search engines continue to index the existing domain, and not the new one.)

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