A client has a really long hyphenated domain. I can't do anything about this. Although we are looking at new domains too, if that is a better solution.

Need a friendly URL for marketing, for printing on cards and leaflets. The target audience is over 50. A friendly URL will make it easier for them to get to the website.

What are the implications for a friendly URL that redirects to the website? Can it hurt SEO?


The only way it would hurt SEO is if the new domain had previously been registered and used in an abusive or black hat manner. Just registering a new domain, with no history, and 301 redirecting it will be fine. (But do make sure all the redirects are 301s - permanent - to ensure search engines continue to index the existing domain, and not the new one.)

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