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My website provides online services rather than sells actual physical products. What image should I include in this case?

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Per https://schema.org/Product specs it should be An image of the item. You can set any image you associate with the service you provide. See also the https://schema.org/Service it may fit your needs better.

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  • thank you for your answer! Correct me if I'm wrong, but Google does not fully support schema.org/Service
    – Morello
    Jan 23, 2020 at 13:12

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