I have only recently begun to deeply optimize my product categories for SEO and making great headway. However there is a single product which, being very popular and amassing heavy backlinks and traffic over several years, is being displayed by Google when searching for the category keyword, even now after heavy category optimization.
I am considering stripping down or gutting this product page however it takes to stop this from happening. On one hand, the product has indeed been a major driver of site traffic all on its own, so I'd be hurting this aspect. But at the same time, it's fighting against my category which ultimately I want shown first in Google.
For clarity: This and other products all have the main category keyword in their meta titles and H1s.
What is the best course of action?