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let's say I wanted to make a google analytics report public (for example to include it through in iframe in an existing website) -- is there any way to do this?

ga would be my first choice, but I would also consider any other analytics solution that allows viewing the data, without having to log in.

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You could create public reports within Data Studio using the GA Data and then embed these into a website.

More information on embedding DS Reports here: https://support.google.com/datastudio/answer/7450249?hl=en

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data studio looks good, but I ended up going with matomo in the end.

see https://matomo.org/faq/how-to/faq_20130/ and https://matomo.org/docs/embed-matomo-reports/ for embedding a dashboard.

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