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I have an article containing several products. Let's say 'Bulb page' with 'White bulb' as a product, 'Yellow bulb' as another product and so on.

It seems that the product schema must be used when a web page has one product only. Shouldn't I mark the products as 'product' to enhance seo and crawling?

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Its absolutely fine to markup multiple products on a single page. Use Google's Structured Data Testing Tool to see if your schema markup validates.

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