I have a very simple e-commerce.

As you can see in the image, people move from the product page to the checkout page and then in most cases back to the product page.

Might be that people just click on the back button, but maybe there is some other way (maybe some error?) that makes them go back to the product page. I would love to know what people do on the checkout page to go to the product page so I can think of what to do to avoid this and make the confirm their order.

Google Analytics only shows me the flow, but not the actions taken.

Is there any way or tool that can help me?

enter image description here


Since you are using Google Analytics, Google Tag Manager seems like an obvious solution. It is free, and it's possibilities are almost limitless, as it can help you track almost anything that a visitor does on your website. If you want more visual data, checkout Hotjar. Of course, there are plenty more tools out there, these are just my personal preferences.

| improve this answer | |

Not the answer you're looking for? Browse other questions tagged or ask your own question.