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In Google Analytics I have a lot of source:direct medium:none in Traffic Sources. Is it possible to have the page's URL in "medium" instead of none?

In other words, if someone enters my website directly or via a bookmark, for example https://www.example.com/abc, can /abc replace none?

  • I think you can do this although you would have to be very careful to avoid overwriting other values for medium - what are you hoping to achieve by making this change? – Reve Jan 8 at 14:54
  • Understanding how direct users are reaching my website, be it the Homepage or a particular category they have bookmarked. Maybe I can understand this by checking the Landing Pages report, but I'm not sure. – WPRookie82 Jan 8 at 16:52
  • You aren't going to be able to tell if they used a bookmark, typed the page url directly into the browser or got there via some other direct method. I wouldn't be overwriting/editing the medium. I would either use one of GA's system segments (for direct traffic) and segment that traffic to look at the behaviour of it, or alternatively create a custom report, filtered to only include the medium:none traffic. – Bronwyn V Jan 8 at 17:24
  • I agree with Bronwyn - segment to direct traffic or filter Landing Pages down via a secondary dimension of Source. And remember that if attribution information is lost for a session, that session will also be marked Direct; not everyone in that group actually used a bookmark or similar. – Reve Jan 13 at 14:24

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