Has anyone ever had any success with getting a non-AMP-encoded page to appear in Google search as a Rich Result using either the Article or BlogPosting Schema.org Item Type? I tried with numerous different blog posts to get a Rich Result in Google searches that the posts rank Position #1 for but have never had any luck. Each time I made sure to include all of the required and recommended types. Even after referencing the URLs in a Schema.org Carousel placed in the source code of the blog homepage - as suggested - the blog posts' pages never appear in Google results with their associated image or in a news carousel.

Google claims in 1 that AMP isn't required for an Article/Blogposting-encoded page to be featured as a Rich Result, but again I have never seen it happen. Can anyone cite such an example?

1 Answer 1


Searching Google for "install ram" has an article carousel. Two of the articles in it are not AMP and have no AMP version.

I verified these with Google's AMP test.

  • I think I was able to replicate what you saw - is this it?: i.imgur.com/tGY7xYp.jpg But is a Featured Snippet the same thing as a rich result for a non-AMP page with Article structured data? I'm not sure they are - Google has a separate answer for Featured Snippets: support.google.com/websearch/answer/… What's the difference? Well, maybe Google considers the page that gets a Featured Snippet sort of an authority while a rich result for an Article page could just be a topical inclusion.
    – I Capulet
    Jan 5, 2020 at 3:16
  • Yes, that is what I'm seeing. From moz.com/blog/exploring-carousel-featured-snippet Jan 5, 2020 at 10:08
  • Thank you for confirming. Still, that Moz article doesn't even mention structured data or Schema.org. hmm...
    – I Capulet
    Jan 5, 2020 at 20:57
  • What type of rich result do you actually have in mind? If you are talking about the "Top Stories" news carousel, I believe that one is powered by Google News which has its own set of requirements: moz.com/blog/how-to-get-into-google-news Jan 5, 2020 at 22:56
  • See, this is where it gets confusing. I want to call them simply (article) rich results because "rich results" is the closest category I've seen inside Search Console: i.imgur.com/SdjapvE.png That list of categories appears under the Search Appearance report, of course. I've never seen an Articles enhancement report and I don't believe they exist: search.google.com/u/2/search-console/…
    – I Capulet
    Jan 9, 2020 at 23:36

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