I need to convince my team that our load times are way too high. Load times for the /cart is around 10 seconds and load times for individual pages are around 6 seconds. I've seen all the studies about why your website should load in under 3 seconds. However, I can't seem to pinpoint in Google Analytics the proof that slow load times are affecting my conversions.
I've looked at year over year speeds vs. bounce rates, month over month bounce and exit rates, pages per session over periods when load times are high, etc.
There is so much data that seems to contradict itself. Sometimes a significantly higher load time has no impact on pages per session or exit rate. Also, this is a high volume traffic retail website.
So the question is: What metrics can I use to demonstrate that slow page load times are affecting our bottom line?