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When I look at structured data examples for rich results (regardless of Type) I notice that different websites have different priorities of the "properties".

Does the order of my structured data properties matter in determining SERP position?


As an example here are two recipe rich results from two different websites. Both examples are for the same @type (recipe) (Strawberry Shortcake).

Destination urls:

Allrecipes Result:https://www.allrecipes.com/recipe/8201/strawberry-shortcake/

Foodnetwork Result:https://www.foodnetwork.com/recipes/strawberry-shortcake-recipe3-1938695

Google Query: https://www.google.com/search?q=recipe+for+strawberry+shortcake&oq=recipe+for+strawbe&aqs=chrome.2.69i57j0l5.8784j0j7&sourceid=chrome&ie=UTF-8

Structured Data:

AllRecipes is the first result (left to right). Their structured data is ordered as follows:

@type   
mainEntityOfPage    
name    
url 
headline    
description 
datePublished   
dateModified    

Foodnetwork is the second result (left to right). Their structured data is ordered as follows:

@type   
url 
mainEntityOfPage    
recipeCategory  
recipeCategory  
recipeCategory  
image   
name

  • Welcome to Webmasters! Does the order of my structured data effect SERP position? No. Content structure? Possibly. This may be the difference between the two sites. Cheers!! – closetnoc Nov 15 '19 at 21:18
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The order of structured data properties can't effect rankings. This is because Google says structured data doesn't affect rankings at all.

For more information about how structured data actually affects SEO see: Is Schema.org structured data (in Microdata, JSON-LD, or RDFa) relevant for SEO?

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