I'm setting up a multilanguage regional based webshop via Wix. SEO is important. Wix' "solution" to SEO multilanguage support is over URL parameters (?lang=en) and Google / Moz documentation says that's a big no-no, although many large sites do it. Perhaps I need a more reasonable solution. What approach to take:
- Complete different subs and sitemaps for all languages (unfavourable)
- Only different sub for homepage and blog, webshop over URL param & cookie
- Stick with URL param & cookie and expect Google to differentiate / not penalise SEO
I'm also open to a better service than Wix, if that's the best suggestion. The site has to be updated semi-regularly. SEO efforts outrank efficiency, but they are both important. All regions will have their own GoogleAds and advertising network efforts, including product specific ads. They do completely share common stock so no webshop items need differentiate.
I am considering to go with a competitor of Wix that lets me manually alter site code for better SEO efforts, but it requires more management and time resource on my end.