I have an issue determining my checkout pages exit percentage.
Looking at the site's database event information for a single day I am given the following information:
- Entered checkout - 306
- Completed Checkout - 249
- 81% completed (completed / entered checkout)
- 19% exited (remainder)
When I look at my reporting in Google analytics I am given the following information:
- Entered checkout - 304
- Completed checkout - 247
- Exits - 26
- Exit % - 0.09% (exits / entered checkout)
So what reason would there be for my Exit % to be different than the math between the difference of entered and completed checkout?
Thanks in advance!